How China’s consumer companies managed through the Covid-19 crisis
“The biggest difference is in the mentality of the organisation, which shifted from being unsettled, to one of confidence after our response became clear, and people came to terms with ex-office work routines. Once the situation was under control, we shifted to strategic planning; looking at ordering remotely for the next season. We also began to work on revised three-year plans that included much more aggressive omnichannel targets, transforming our supply chain to be more agile and other strategic moves to grow the business.” So said Feng Hua Song, vice president of Erdos Group, one among many useful responses in this McKinsey roundtable.
