“Our goal is to offer a high-quality service while taking a different approach to improving the reputation of industry stakeholders.”  

Ms Serdjebi headed ECS Group communications for eight years, culminating in her taking the lead in the group’s highly successful NextGen Challenge. 

“Organising these challenges is the perfect way for a company to stand out, but also to get its employees on board and showcase its values.” 

Ms Serdjebi said she had assembled a strong team for Lemon Queen, including ECS’s communications officer, Tiphaine Guélou, for the start-up, which aims to be “a little disruptive”. 

“I work with some unbelievable talents …to bring a unique and personalised response to each project. For each project, we get the right talented people on board to bring about total success. 

“I really love the idea of offering a new partner in this industry. The passion that drives everyone within the industry year after year is so motivating. It’s a constant hive of activity and a real source of creativity. Every client is unique and we all want to move forward and grow.”