But not to worry: Atlas’s current “toppy” share valuation, in the words of one analyst, is likely to have triggered a share sale by chief marketing officer Michael Steen, who has just pocketed a cool $2.24m. But he still holds 116,675 shares in the company, currently valued at approximately $6.7m.

Perhaps not surprisingly, Atlas pilots, who claim to be paid at below-market rates and have been in contract negotiations for years, are less than happy at this development.